Working product strategy in 8 weeks
Fractional CPO. I help SaaS and fintech companies stop wasting money on features nobody uses and start growing systematically.
15+ years in product•40+ companies•VK, Росбанк, Y Combinator, Сбер
1 / 7
Discuss project
About
15+ years building and scaling products — from startups to ecosystems with millions of users. I combine founder, product and executive experience: I know how to build systems, hire leaders and make products profitable.
VK (Mail.ru)Росбанк (Societe Generale)Maroo (Y Combinator)LiveDuneKupiVIPСбер
Tagline Awards — goldRuward Awards — bronze40+ companies consulted
When they come to me
Most often, companies come with these problems:
Metrics are falling and the team doesn't understand why
Retention is declining, revenue is stagnating, but there's no system to analyze the reasons
No product strategy
The team works in 'firefighting' mode, builds features without understanding the big picture
Product processes are not set up
No regular analytics, user research, or task prioritization
Team is not growing
Product managers are not developing, there's no mentoring or training
Expensive feature launches
Each feature takes months to develop but doesn't bring expected results
Competitors are overtaking
No understanding of the market, competitors and trends, the company is falling behind
What you will get
Concrete results that are measured in metrics and money:
Working product strategy
Clear product development plan for 6-12 months tied to metrics and business goals
Growth of key metrics
Retention increase by 15-30%, revenue growth by 20-40%, LTV improvement
Set up product processes
HADI cycles, regular analytics, user research, prioritization
Strong product team
Trained PMs with clear areas of responsibility and mentoring system
Fast feature launches
Reducing time from idea to release by 2-3x through MVPs and experiments
Competitive advantage
Understanding of the market, trends and competitors, rapid adaptation to changes
How I work
4 stages in 8 weeks from diagnostics to measurable results:
01
Diagnostics (1 week)
Deep audit of product, metrics, processes and team. Identify bottlenecks and growth points
02
Strategy (2 weeks)
Develop product strategy with roadmap, hypotheses and experiment plan
03
Launch (4 weeks)
Set up processes, train the team, launch first experiments and MVPs
04
Growth (1 week)
Analyze results, scale successful solutions, adjust strategy
Personal
Based in Tel Aviv 🇮🇱, working with teams worldwide (GMT+2). Passionate about game design, good coffee, and travel.
Key Results
LiveDune
2024-2025Chief Product Officer
LiveDune (2024-2025) - AI-powered social media automation platform serving 10,000+ businesses Year-over-year growth: +16.59% MRR, -23% payment churn, +7.3% Day-1 conversion, scaled to 4 cross-functional teams (25+ people)
Rosbank Business
2019-2022Product Director
Rosbank Business (2019-2022) - Digital corporate banking platform, part of Société Générale Group (€50B+ assets) Achieved 7% to 80% mobile adoption, launched investment services (50K clients, >€50B turnover), improved app rating from 2.9 to 4.8 stars
Mail.ru Group
2015-2017Product Director
Mail.ru Group (2015-2017) - Russia's largest internet company with 100M+ monthly users (now VK Company) Delivered 1.4x DAU growth globally, built automated white-label ecosystem (+12M DAU), scaled ad monetization to >€1B annually
BP Mobile
2017-2018Product Director
BP Mobile (2017-2018) - Mobile utility apps publisher with 50M+ downloads across iOS and Android Achieved #1 revenue position in US Utilities category, doubled install-to-purchase conversion rates
Maroo (Y-Combinator)
2022-2023Chief Product Officer
Maroo (Y Combinator W22, 2022-2023) - Payment infrastructure for the $300B+ wedding industry Launched first BNPL solution for wedding vendors with $70K average transaction value
Own Projects
2010-2024Founder
Founded: AnyGames (social gaming platform, 150K players, €300K MRR), SafeDeal.ru (Russia's first P2P marketplace for secure transactions, successful acquisition)
Core Expertise
🤖
AI & Automation
AI & Automation: Python, OpenAI/Anthropic APIs, n8n workflows, automated product operations reducing manual work by 60%+
📱
Mobile Products
Mobile Products: Flutter/React Native, native iOS/Android, ASO optimization, conversion rate improvements up to 300%
📊
Analytics & Metrics
Analytics & Growth: Advanced SQL, product analytics, unit economics modeling, HADI experimentation frameworks
👥
Team Management
Team Leadership: Scaled teams from 2 to 250+ people, performance management systems, cross-functional collaboration
Selected Projects
Key projects and achievements
Product Channel
Telegram channel about product management, AI, and building teams. Practical insights and real-world case studies.
Product ManagementAITeams
Media
Interviews, articles and talks about product management
Consulting Services
Every company faces unique product challenges. Through 13+ years in startups, corporations, and my own ventures, I've learned that the best solutions come from creating psychological safety where teams can openly discuss what's not working. My focus now is building environments where honest conversations lead to breakthrough products.
Strategy & Research: Market analysis, competitive intelligence, product roadmap development, portfolio management with real P&L accountability
- Competitive Intelligence for digital products
- Concept development through hypothesis mapping
- Portfolio management with live P&L
Team Development: Executive hiring, performance review systems, 1:1 mentoring programs, leadership development
- Product team hiring with professional assessment
- Performance review of product teams
- Personal mentoring of specialists
Technology & Operations: System architecture reviews, experimentation frameworks, AI implementation for product teams
- Product systems architecture audit
- HADI cycles setup
- AI training for product teams
Ready to discuss your project?
Let's find a solution that works specifically for you